.Column Viewpoints: 15.Ever wondered just how a power designer finds yourself operating an influencer marketing platform? Jonathan Eg, Chief Executive Officer of Partipost, splashes the tea on The Adrian Series.Trick takeaways:.Why investing protocols caused loneliness (and a profession pivot).The magic formula: authenticity + congruity = influencer excellence.B2B influencer advertising and marketing in Asia: It's coming, however slowly.AI influencers: Cool, yet perhaps will not change your BFF's Instagram.The repayment complication afflicting influencer advertising and marketing (as well as exactly how Partipost is actually handling it).Fun reality: Jonathan's dad eagerly anticipates Mondays. Yes, you read through that right.Profits: The influencer marketing yard is actually developing quicker than you can say "wipe up." From micro-influencers to AI characters, the video game is modifying-- yet legitimacy still preponderates.So, just before you underrate that pal along with 200 followers as "not important," always remember: on earth of nano-influencers, your bestie might merely be the following significant trait.Listen for more influencer knowledge and perhaps get a suggestion or two for your own Instagram activity!